At Auto Shanghai 2025, themed “Embrace Innovation, Win the Future,” Neusoft Reach unveiled its full-stack AI automotive solutions, showcasing a comprehensive lineup of intelligent, scenario-driven innovations. These solutions are designed to accelerate the transition of OEMs toward differentiated innovation and intelligent mobility ecosystems in the AI-defined vehicle (AIDV) era. Government leaders from the China Association of Automobile Manufacturers (CAAM), China EV100, Wuhan Economic and Technological Development Zone, Shanghai International Automotive City, and China Automotive Technology and Research Center (CATARC), along with representatives from Honda, Toyota, Sony Honda Mobility, BMW, SAIC Volkswagen, Volkswagen CARIAD, Dongfeng, Geely, FAW, Great Wall Motor, and other OEMs and ecosystem partners, visited the Neusoft Reach booth for in-depth exchanges.

As AI reshapes the automotive landscape, the industry is undergoing an unprecedented shift toward intelligence. AI is redefining vehicle form factors and technical architecture, transforming the logic of vehicle development and user driving experiences. Acting as the intelligent core engine, AI is enabling vehicles to evolve from mechanical transport tools into perceptive, adaptive, and continuously evolving "intelligent lifeforms," marking a new era of cognitive revolution for the automotive industry.

NeuSAR OS: Building an AI Brain for the AIDV Era

Amid the growing convergence of AI and automotive technologies, vehicle operating systems are evolving toward AI-native systems capable of intelligent decision-making and learning.

Neusoft Reach has pioneered NeuSAR OS—an open, secure, and compatible full-vehicle intelligent AIOS tailored for the AIDV era. Acting as a central nervous system for vehicles, NeuSAR OS enables efficient cross-platform and cross-domain development, accelerates deployment of intelligent scenarios, and helps OEMs strike a balance between innovation and cost.

• NeuSAR AI Framework Middleware: Provides AI agents with a convenient development framework and foundational services, encapsulating data, models, and computing resources from both in-vehicle and cloud environments. It maximizes the reuse of basic system components and dramatically improves development efficiency—cutting development time to weeks or even days.
• NeuSAR Service Framework (SF) Middleware: Leverages cloud simulation and microservice technologies to support software-first development and cross-domain deployments. It bridges AI agent development with in-vehicle systems, delivering internet-grade development agility while maintaining automotive-grade safety.
• NeuSAR Basic Software: Built on millions of installations, NeuSAR cCore and aCore (AUTOSAR CP/AP-compliant) offer industry-leading stability, safety, and maturity—serving as a robust foundation for full-vehicle software systems.
• NeuSAR Copilot Intelligent Development Assistant: A first-of-its-kind tool integrating AUTOSAR software with AI. With AIGC-powered features like intelligent configuration, coding, and Q&A, it significantly lowers the barriers to vehicle software development, enabling broader ecosystem collaboration and faster innovation at lower costs.

AI + Vehicle-Cloud Integration: Creating Scenario-Driven "Lifeform Vehicles"

Neusoft Reach’s AI + vehicle-cloud Integration platform builds on the service-oriented capabilities of NeuSAR OS, offering universal cloud components and a systematic, all-in-one solution for EE architecture. It enables an end-to-end intelligent pipeline—from perception to execution, from vehicle to cloud—supporting OEMs in efficiently developing AI-powered scenarios and mobility ecosystems.

The intelligent scenario development platform integrates multimodal large models with a semantic-to-control instruction engine, establishing a fully automated AIGC-driven development model. It also offers vehicle-side compute expansion and scenario safety verification to ensure stable, secure deployment.

Unlike traditional "modular" development, the platform empowers vehicles with semantic understanding and proactive collaboration. Developers can create personalized vehicle applications through natural language dialogue with the system—bypassing traditional coding—supporting customized user experience development and helping OEMs deliver differentiated intelligent driving experiences. Vehicles evolve from "functional carriers" to "scenario-driven intelligent lifeforms."

Open & Flexible Full-Stack Solutions for Integrated Assisted Driving

Open&Flexible Integrated Assisted Driving Product Portfolio for Safe, Inclusive, and Reliable Smart Mobility

As the demand for safety-centric and inclusive intelligent mobility grows, Neusoft Reach continues to refine its reliable assisted driving product portfolio. Through a co-development approach, Neusoft Reach collaborates with OEMs to deliver various, safe, and user-friendly assisted driving features.

At the Shanghai Auto show, Neusoft Reach unveiled upgraded intelligent driving models, platforms, and products, leveraging an open, flexible ecosystem to empower OEMs and partners in delivering trustworthy AI mobility experiences.

• AI Large Model Application Suite: Built on a self-developed stack including end-to-end models, dedicated middleware, and a native safety layer. It supports 7 typical urban scenarios and 22 complex edge cases to deliver smooth, boundaryless driving experiences.
• L2-Level Full-Stack Assisted Driving Products: Designed for both passenger and commercial vehicles, these scalable, production-ready solutions include:X-Box 5.0- domain controllers for driving and parking with large model support, X-Cube 4.0-front-facing camera for passenger cars, X-Cube 3.0(T) for commercial vehicles and DMS 3.0 driver monitoring system. These products enpower OEMs efficiently implement intelligent driving features and achieve both technical advancement and commercial value.
• Intelligent Driving Technology Platform: Featuring new cloud-based intelligent platforms, safety assurance modules, and integrated assisted driving frameworks. The platform supports a full-lifecycle, data-driven approach to assisted driving development, enhancing system engineering efficiency and elevating L2-level safety to a new standard—accelerating the industry’s path toward inclusive smart driving.

AI-Powered EV Solutions: Creating a “Safety Brain” for Battery Management

To meet new energy vehicle demands for intelligence, safety, and range, Neusoft Reach offers a robust and reliable EV solution. Its Battery Management System (BMS), developed in-house, includes battery state monitoring, safety protections, and energy optimization. Compliant with ISO 26262 ASIL C standards, the BMS platform is already in mass production with local, international, and joint-venture OEMs.

Embracing the AIDV trend in intelligent electrification, Neusoft Reach has integrated an AI-powered automated testing system into its BMS solution. This innovation uses AI models to assist in test case generation, environment setup, and script automation—greatly improving test efficiency and coverage for faster product validation and optimization.

In the realm of data intelligence, the newly upgraded DeepEvolution big data platform combines knowledge graphs (KAG) and large language model (LLM) technologies to enable natural language-driven data analysis and structured knowledge management across the vehicle. This allows OEMs to perform precise diagnostics and predictive analytics, unlocking the full value of automotive data for differentiated intelligent products.

Innovation in the AI era is accelerating the transformation of mobility into a scenario-centric, cooperative experience. Neusoft Reach continues to lead with efficient, full-scenario AI solutions for the AIDV era, driving the transition from function-based vehicles to intelligent lifeforms. These advancements provide OEMs with the optimal path to differentiation and ecosystem innovation in an AI-driven future.

In the furture, Neusoft Reach will remain committed to redefining the industry through technological implementation and product innovation. In partnership with global automotive ecosystem players, we will explore new paradigms for AI vehicles—enabling cars not only smarter, safer, and more emotionally aware, but truly intelligent lifeforms that connect users and support diverse mobility needs. Together, we aim to accelerate the intelligent transformation of the automotive industry.